God’s plan makes it to the top of the HOT Billboard 100. Way to Go, Drake! I believe this song has earned its place in the bill. The concept of the song itself and the video is different and breaks stereotypes and like that Grape Juice article rightly said, the video tosses the rule book out of the window for a hit single.
Drake has proved that it is not all about the flashy cars, women, million dollar mansions, “ill” effects, that make a video popular but you can gain popularity or be appreciated through simplicity, and these elements are seen in the God’s Plan video. He gives away all of the $996,631.90, which was the budget for the video.
He made everyone a part of the production. The focus was on the community for a change and various people who needed some financial support, and not all about the artist. Through this Hit Single, he definitely touched lived. Drake definitely drove this a different direction.
Afrobeats is a modern genre of music, which originated from West Africa and was invented by Fela Kuti. It incorporates elements of traditional Yoruba music and Ghanaian highlife with the Western sounds of jazz, funk, and soul.
The Afrobeats genre has become more mainstream and popular outside of West Africa. There are a lot African and foreign collaborations, and as a result, you can hear Afrobeats music on several playlists and radio. The genre not only focuses on the music you sense of the African culture.
It is fascinating to see people not necessarily African, championing the genre. Dj Neptizzle is a top UK Vietnamese DJ I admire. He fully represents Afrobeats in the UK, and nothing held him back, not even the language barrier. He may not understand the language as much but he definitely follows the culture and rhythm, and this reflects his style of djing.
Many countries personalise the genre and add their flavour to it. So, there is British Afrobeats, Ghanaian, Nigerian, Jamaican and the list goes on. This makes the genre live on and makes it appreciated by many.