God’s plan makes it to the top of the HOT Billboard 100. Way to Go, Drake! I believe this song has earned its place in the bill. The concept of the song itself and the video is different and breaks stereotypes and like that Grape Juice article rightly said, the video tosses the rule book out of the window for a hit single.
Drake has proved that it is not all about the flashy cars, women, million dollar mansions, “ill” effects, that make a video popular but you can gain popularity or be appreciated through simplicity, and these elements are seen in the God’s Plan video. He gives away all of the $996,631.90, which was the budget for the video.
He made everyone a part of the production. The focus was on the community for a change and various people who needed some financial support, and not all about the artist. Through this Hit Single, he definitely touched lived. Drake definitely drove this a different direction.